Direct marketing means a direct liaison or connection between producer and end-user, where end users can be a customer or other business.
There is no any type of intermediator involvement but direct marketing signifying the direct communication link with the end-user. The motive of direct marketing is to achieve a connection with consumers or clients by reaching the target market. Bettie Carmack is an eminent marketing consultant he has to consider the vital role of direct marketing for the growth of the business. To establish a direct marketing producer has to leverage different ways to reach a target audience. It can be done in the following ways.
Internet Marketing Online channels has amazingly eliminated the geographical barriers, it efficiently let the message reach to target audience globally. Users can access the services and products uniformly throughout the world.
Direct Mail Production companies can directly send the information about the services and products through emails. The info can include special offers, services and sale announcements on products. Direct marketing is further divided into a brochure, envelop mailers and postcard.
Telemarketing List Through telemarketing list you can contract prospectus for the advertisement of products and services. It can be done through cold calling; means you are inviting newcomers to generate your sale. Another type of telemarketing is fundraising calls for the charitable donation.
Email list Email marketing is an efficient way to customize your marketing message and send it to new customers as well as follow up for the existing customers. it includes newsletters, promotional emails, and follow-ups. You can also use email to renew contacts with previous customers and to thank customers for purchasing your services.
Bettie Carmack Alabama in his profession extensively utilizes the different types of marketing and retrieves high potential growth from them.